Badhna Zaroori Hai Biozyme, Biostadt
Create a long-term strategic space for Biozyme, Biostadt’s largest selling product: that goes beyond product benefits, while deeply resonating with Indian farmers and their lived realities.
Year
2021
Scope
Campaign, Marketing
Timeline
4 weeks
Positioning Biozyme as an essential enabler of better yield and progress for the Indian farmer.
We rooted the brand in a powerful philosophy: Badhna Zaroori Hai (Growth is imperative). The film and key visuals brought this thought alive through authentic, grounded storytelling, positioning Biozyme as an essential enabler of better yield and progress for the Indian farmer, not just another agricultural input.
