KPlay
KPLAY was entering a crowded beauty category where ideas like fresh, fun, and bold are widely used. The challenge was to create a brand identity that felt indulgent and sensorial, without falling into cliché or surface-level glamour.
Year
07.25
Scope
Campaign, Packaging
Timeline
9 Weeks
KPLAY invites the consumer in, revealing itself layer by layer.
We built the brand around the idea of ultimate pleasure, drawing from the fruity freshness of the products and the rich, layered depth of colour payoff. The visual language took inspiration from deep, vibrant layers that unfold gradually, creating an identity that feels immersive, confident, and unapologetically sensorial. KPLAY invites the consumer in, revealing itself layer by layer.
