Manish Malhotra
Launching a makeup line for one of India’s most iconic designers required translating a long-standing fashion legacy into beauty.
Year
11.25
Scope
Branding
Timeline
8 weeks
Signature that helps you stand apart while still feeling like yourself.
The launch was built around a simple, intimate question: “What are you wearing tonight?” Featuring Alana Pandey as an emerging face, the campaign positioned Manish Malhotra as a personal choice rather than an untouchable icon. Much like Chanel No. 5 became synonymous with Marilyn, Manish Malhotra makeup was positioned as a signature that helps you stand apart while still feeling like yourself.
