Shraddha Kapoor 100 Shades of Matte
Launch MyGlamm’s 100 Shades of Matte in a way that cuts through clutter and genuinely excites youth audiences, while making the range feel expressive, not overwhelming.
Year
2019
Scope
Campaign, Marketing
Timeline
4 weeks
Reinforcing the idea that you can always be a perfect 100, no matter who you choose to be that day.
We built the idea of “100 on 100”—100 shades for 100 moods, looks, and moments, anchored by youth icon Shraddha Kapoor. Through a high-energy visual system of images and films, each look showcased a different shade, reinforcing the idea that you can always be a perfect 100, no matter who you choose to be that day.
