Sonakshi Sinha POSE by MyGlamm
Launch a bold new makeup line POSE for MYGlamm, and the face of the brand: Sonakshi Sinha in a striking, headline-worthy way.
Year
2019
Scope
Campaign, Marketing
Timeline
4 weeks
Strong visuals and films cemented POSE as fearless, glamorous, and impossible to ignore.
We cleverly played off a real-world controversy, framing Sonakshi as being ‘charged’ with an inescapable crime:looking stunning. This provocative narrative became the launch hook for POSE, a makeup line that celebrates confidence without apology. Strong visuals and films cemented POSE as fearless, glamorous, and impossible to ignore.
